Looking
For Aliens!
Ancient
Baseball, Fluoride,
Who Will Feed War Refugees?
Anthrax, Dust Mites & Ugly TV!
Looking
For Aliens!
ET
Hunters Take Closer Look By Dr David
Whitehouse
BBC News Science Editor
Puerto Rico March 17, 2003 (BBC) - Mankind could be on the verge of
finding intelligent life in space. The scientists behind the world's
biggest distributed computing project are about to take a closer look at
the most promising radio signals so far collected in the search for alien
beings.
For four years, millions of people around the world have been running a
special screensaver program on their desktops, sifting data for unique
patterns that might represent an intelligent transmission.
Now, the most interesting radio sources picked out by the SETI@home
project are to be re-observed using the giant Arecibo telescope in Puerto
Rico.
Researchers have about 150 radio sources they want to examine in the next
three days.
Since it started in 1999, SETI@home (SETI stands for the Search for
Extraterrestrial Intelligence) has become a massive hit with computer
users.
Several million
volunteers from more than 200 countries have downloaded the screensaver
program that uses idle time on a PC to analyze data obtained by radio
telescopes that scan the skies for unusual signals, possibly from
intelligent lifeforms.
In so doing, SETI@home has become the largest computation ever done on
this planet, having accumulated more than a million years of computing
time.
Now, in a phase known as the "Stellar Countdown", the project
will use the Arecibo radio telescope to re-observe the most interesting
radio sources thrown up by the screensaver search.
David Anderson, SETI@home's Project Director, said: "After the
re-observations of our Stellar Countdown help us eliminate candidates that
are random noise or terrestrial radio interference, we will be very
curious to see what candidates remain."
The SETI@home
software downloads data from the Search for Extraterrestrial Radio
Emissions at the Nearby Developed Intelligent Populations (SERENDIP)
project at the University of California at Berkeley, US.
The odds that it has succeeded in identifying a real alien transmission
are very long.
Since 1960, there have been over 50 searches for intelligent signals from
space, initially at radio wavelengths but latterly looking for laser
pulses. Neither has produced definite detections.
Even optimistic scientists put the chance that SETI@home will find an
extraterrestrial signal at less than 1%.
On-the-spot analysis of data during the Arecibo observing run will allow
the astronomers to re-target any especially promising signals. A more
detailed assessment of the Stellar Countdown results will be conducted
offline after the SETI@home team returns to the University of California
at Berkeley.
Dan Werthimer,
chief scientist of SETI@home, will lead the team conducting
re-observations at Arecibo. The researchers will observe the sky eight
hours each day, staggering the time of day for each session to cover as
much sky as possible.
The list of the most promising signal candidates far exceeded 150, but the
project was allotted only 24 hours from March 18 to 20 to use Arecibo,
making it impossible to examine all of the leads at this time. The
candidate radio sources were chosen on the basis of several criteria:
number of
times the radio source was detected
how
closely different observations resemble each other
strength
of radio source
proximity
to known stars
type of
star
the
presence of known planets
Dan Werthimer said:
"I believe that we will likely discover extraterrestrial
civilizations in the next 100 years. Even if we don't find a signal from
ET this time, I'm optimistic in the long run, since our search
capabilities are doubling every year."
SIRTF Boldly
Goes Where the Human Eye Cannot NASA/JPL
Press Release
March 17, 2003 - Equipped with advanced infrared technology, NASA will
peer into unknown territories of the universe with the long-anticipated
Space Infrared Telescope Facility. The space-based observatory, managed by
NASA's Jet Propulsion Laboratory in Pasadena, Calif., is scheduled to
launch in mid-April.
"This observatory is like the infrared cousin of the Hubble Space
Telescope. It sees things the Hubble can't see, which is part of the
reason why we have the Great Observatories Program," said Dr. Michael
Bicay, director of the Space Infrared Telescope Facility legacy science
program.
With the Space Infrared Telescope Facility, scientists will seek out
infrared light shrouded by cosmic dust. Infrared light, which is not
visible to the human eye, is typically absorbed by Earth's atmosphere.
Using infrared, scientists expect the observatory will help them probe the
early life of the cosmos and detect discs around other stars, where
planets may be forming.
The Space Infrared Telescope Facility is the final mission under NASA's
Great Observatories Program, which includes Hubble, the Chandra X-ray
Observatory and the Compton Gamma-Ray Observatory. The mission is also an
important part of NASA's Origins Program, which seeks to answer the
questions: Where did we come from? Are we alone?
The mission brings with it several technological advancements, the most
significant of which is that of infrared detector technology. "All
this technology has always been out there, but until fairly recently we
didn't have the means to use it for space exploration," Bicay said.
JPL is responsible for the observatory's mission operations, while all
scientific data is processed at the Space Infrared Telescope Facility
Science Center at Caltech.
March 12, 2003 - For the first time, astronomers using NASA's Hubble Space
Telescope have observed the atmosphere of an extrasolar planet evaporating
off into space. Much of the planet may eventually disappear, leaving only
a dense core. The planet is a type of extrasolar planet known as a
"hot Jupiter." These giant gaseous planets orbit their parent
stars very closely, drawn to them like moths to a flame.
The scorched planet, called HD 209458b, orbits only 4 million miles (7
million kilometers) from its yellow, Sun-like star. The Hubble
observations reveal a hot and puffed up evaporating hydrogen atmosphere
surrounding the planet. This huge envelope of hydrogen resembles a comet
with a tail trailing behind the planet. The planet circles the parent star
in a tight, 3.5-day orbit. Earth also has an extended atmosphere of
escaping hydrogen gas, but the loss rate is much lower.
An international team of astronomers, led by Alfred Vidal-Madjar of the
Institut d'Astrophysique de Paris, CNRS, France, is reporting this
discovery in the March 13 NATURE Magazine. "We were astonished to see
that the hydrogen atmosphere of this planet extends over 124,000 miles
(200,000 kilometers)," says Vidal-Madjar.
HD 209458b is too close to the star for Hubble to photograph directly.
However, astronomers could observe the planet indirectly since it blocks
light from a small part of the star during transits across the disk of the
star, thereby dimming it slightly. Light passing through the atmosphere
around the planet is scattered and acquires a signature from the
atmosphere.
In a similar way,
the Sun's light is reddened as it passes obliquely through the Earth's
atmosphere at sunset. Astronomers used Hubble's Space Telescope Imaging
Spectrograph (STIS) to measure how much of the planet's atmosphere filters
light from the star. They saw a startling drop in the star's hydrogen
emission. A huge puffed up atmosphere can best explain this result.
The planet's outer atmosphere is extended and heated so much by the nearby
star that it starts to escape the planet's gravity. "The atmosphere
is heated, the hydrogen escapes the planet's gravitational pull and is
pushed away by the starlight, fanning out in a large tail behind the
planet - like that of a comet," says Alain Lecavelier des Etangs at
the Institut d'Astrophysique de Paris, CNRS, France. Astronomers estimate
the amount of hydrogen gas escaping HD 209458b to be at least 10,000 tons
per second, but possibly much more.
Hot Jupiters orbit precariously close to their stars. They are giant
gaseous planets that must have formed in the cold outer reaches of the
star system and then spiraled into their close orbits. This new discovery
might help explain why hot Jupiters so often orbit a few million miles
from their parent stars. Like HD 209458b, they are not usually found much
closer than 4 million miles. Currently, the closest distance is 3.5
million miles (5.7 million kilometers). Hot Jupiters have orbits that are
as brief as three days, but not shorter. Perhaps the evaporation of the
atmosphere plays a role in setting an inner boundary for orbits of hot
Jupiters.
HD 209458b has a diameter 1.3 times that of Jupiter, and two-thirds the
mass. Its orbit is one-eighth the size of Mercury's orbit around the Sun.
The parent star is similar to our Sun and lies 150 light-years from Earth.
It is visible with binoculars as a seventh magnitude star in the
constellation Pegasus. In 1999 this star suddenly entered the astronomical
"Hall of Fame" when HD 209458b was seen passing in front of the
star and partly eclipsing it. This was the first confirmed transiting
extrasolar planet ever discovered. In 2001 Hubble detected the element
sodium in the lower part of HD 209458b's atmosphere, the first signature
of an atmosphere on any extrasolar planet.
The team is composed of A. Vidal-Madjar, A. Lecavelier des Etangs and
J.-M. Desert (Institut d'Astrophysique de Paris, CNRS, France), G.
Ballester (University of Arizona), R. Ferlet and G. Hébrard (Institut
d'Astrophysique de Paris, France), and M. Mayor (Geneve Observatory,
Switzerland). They observed three transits of the planet in front of the
star with Hubble. Observations of the atomic hydrogen envelope were made
in ultraviolet (Lyman-alpha) light with Hubble's STIS. Hubble's position
above the atmosphere makes it the only telescope that can currently
perform this type of ultraviolet study.
The Space Telescope Science Institute (STScI) is operated by the
Association of Universities for Research in Astronomy, Inc. (AURA), for
NASA, under contract with the Goddard Space Flight Center, Greenbelt, MD.
The Hubble Space Telescope project is an international cooperation between
ESA and NASA.
Ancient Model of
the Cosmos From
Archaeology Odyssey Magazine
March 17, 2003 - Just over a century ago sponge divers off the coast of
Antikythera, an island northwest of Crete, discovered a first-century B.C.
Roman shipwreck. They later returned to the site, accompanied by
archaeologists, and spent the next year diving 200 feet down to the
shipwreck (without scuba gear or air tanks) to recover amphoras, statues,
jewelry, coins and pottery.
The divers also brought up something puzzling: a complex mechanical device
(now on display in the National Museum of Athens) consisting of a wooden
frame and 32 bronze gears—some of them with fragmented Greek
inscriptions.
One of the gears was inscribed with text from a parapegma, or astronomical
calendar, similar to one produced in Rhodes in 77 B.C. It is likely that
the Antikythera mechanism was manufactured in Rhodes, which was a center
for astronomical thought during this period. (Rhodes had been home to
Hipparchus [c. 190-135 B.C.], who catalogued the positions of 1,080 stars
and calculated the length of the solar year to within seven minutes.)
Scientists early on speculated that the mechanism was an astrolabe—an
instrument used to determine the altitude of the sun and the stars—though
the earliest known astrolabe was from the seventh century A.D.
Then, in the mid-20th century, Yale University physicist Derek de Solla
Price and Greek epigrapher George Stamires reassembled the mechanism’s
gears (the wooden frame had collapsed soon after being exposed to the
air). They concluded that it functioned as a kind of astronomical
computing device. The mechanism’s differential gears controlled pointers
that showed the motion of the sun against the zodiac, as well as the
positions of bright stars and constellations throughout the year. The
machine must have worked well and been prized by its owner, for it had
been repaired at least twice.
Perhaps this was the kind of astronomical device described by the Roman
orator Cicero (106-43 B.C.), who noted that his friend Poseidonius had
created a machine that “reproduces the same motions of the sun, the
moon, and the five planets, that take place in the heavens every day and
night” (De Natura Deorum 235: 87-88).
Egypt March 15, 2003 (NY Times) - No disrespect meant to Abner Doubleday
or Alexander Cartwright or anybody else who might claim responsibility for
the game we call baseball, but Thutmose III had them beat by three
millennia or so.
Thutmose ruled Egypt during the 15th century B.C., and is the first known
pharaoh to have depicted himself in a ritual known as seker-hemat, which
Egyptologist Peter A. Piccione has loosely translated as "batting the
ball."
"The word they use is sequer, which literally means to strike or to
hit," said Piccione, 51, a professor of comparative ancient history
at the College of Charleston in South Carolina, "but in the context,
he's there with the bat. I translated it as batting the ball."
The context he's referring to is a wall relief at the shrine of Hathor,
the goddess of love and joy, in Hatshepsut's temple at Deir-el-Bahari,
where Thutmose is seen holding a softball-size ball in one hand and a long
stick, wavy at the end, in the other. The hieroglyphic over the scene
reads: "Batting the ball for Hathor, who foremost in Thebes."
The date is circa 1475 B.C.
The picture of Thutmose also shows two priests, small figures, in the act
of catching a ball.
"They have their arms raised up and balls in their hands like you
would catch a softball," Piccione said. "The inscription says,
'Catching it for him by the servants of the gods.' "
Piccione makes a specialty of Egyptian religion. He's particularly
interested in the sports and games that the ancient Egyptians included in
festivals honoring certain deities, a pursuit that led him to muse on the
relationship between ancient Egyptian "baseball" and American
baseball. His findings are included in a popular lecture -- called
"Pharaoh at the Bat" -- that he recently delivered in Charleston
and has been honing since delivering a paper on the subject at the
National Baseball Hall of Fame in 1995. In it, he describes a relationship
similar to the one between, say, pterodactyls and blue jays.
"There's no direct connection, and Egyptians don't play anything like
this at all today," Piccione said. "But the Egyptian game did
function as a precursor. There are only a few bat and ball games that have
ever been around."
Actually, Piccione said, Egyptians probably batted the ball around for
nearly 1,000 years before Thutmose III. There are references to the
activity in inscriptions inside the pyramids dating to 2400 B.C.
It isn't known precisely how the game was played. "To be honest, we
don't know if they did any running," Piccione said, "but I
suspect they did, because kings did a lot of running rituals."
Actually, the connections Piccione's lecture makes between then and now
are more broadly cultural in nature.
"It started in Egypt as purely a boys' game," said Piccione (who
is, incidentally, a Yankee fan even though he grew up in Brooklyn).
"And it was probably played in a festival, so the actual ball-playing
took on some kind of religious meaning because it was played in a
religious context."
When the king came out and played, therefore, the excitement and fun of
the game and its religious meaning were consolidated, he said.
"Baseball functions the same way," he said. "Over time it
has accumulated meaning. It's an interesting parallel development."
He cites the idea that every spring baseball starts up again, and as such
it has become a ritual of the season.
He cites the mythology that grows up around the players and lasts for
generations, the near godliness of figures like Babe Ruth, the
identification of the game with our country.
Piccione ended his lecture and an interview with a reading from his own
version of Ernest Lawrence Thayer's "Casey at the Bat," which
ends, alas, just as badly for the home team:
O somewhere in the Aten's circuit, the sun is shining bright
Nubian drums play somewhere and Hittite hearts are light
In Babylon men are laughing, in Nineveh children shout
But there is no joy in Mud-brickville
Great Pharaoh has struck out.
WASHINGTON March
17, 2003 (AP) - More than six years after the FBI crime laboratory was
rocked by controversy, the Justice Department has identified about 3,000
criminal cases that could have been affected by flawed science and skewed
testimony.
It is letting prosecutors decide whether to tell defendants about the
problems.
Government officials told The Associated Press they are aware of between
100 and 150 cases in which prosecutors have alerted defendants of problems
they concluded were material to verdicts. None has resulted in overturned
convictions, they said.
One of those cases already has reached the Florida Supreme Court, which
ruled earlier this month that convicted murderer George Trepal was not
entitled to a new trial despite evidence the FBI's chief toxicology
chemist gave inaccurate testimony.
The identification of cases and prosecutorial reviews are the final stages
of a scandal that shook the FBI during the mid-1990s when a senior chemist
at the famed crime lab went public with allegations of shoddy work,
tainted evidence and skewed testimony.
A Justice Department internal investigation concluded in 1997 that 13 lab
technicians made scientific errors in cases or slanted testimony to help
prosecutors. Several were reprimanded, but none was fired or prosecuted.
FBI and Justice officials say they continue to review cases handled by
those technicians to determine if there are problems that could have
affected verdicts. But they say the lab today is much different after a
series of changes designed to ensure scientific and forensic analyses are
subjected to checks and balances.
"I had confidence in the results of FBI laboratory exams even prior
to 1998, but today my confidence level is even higher after the quality
review process we have implemented," FBI lab director Dwight Adams
said in a recent interview.
Those changes, Adams said, include a requirement that all lab examiners'
work be reviewed first by another technician with the same expertise, then
by a supervisor. In addition, the lab has earned and maintained
accreditation from the scientific community every year since 1998, and it
just moved into a new 500,000-square-foot, state-of-the-art complex.
Despite the changes, some criminal defense lawyers are concerned by the
Justice Department's decision to let federal, state and local prosecutors
decide whether to notify defendants of problems.
"That's like asking the fox to guard the hen house," said former
federal prosecutor Neal Sonnett. He is past president of the National
Association of Criminal Defense Lawyers and past chairman of the American
Bar Association's criminal justice section.
"If there is a possibility that evidence has been tainted, then the
Department of Justice or prosecutors should not be the arbiter of whether
it's material," Sonnett said.
"The Department of Justice ought to err on the side of caution. It
should be the defense attorney who makes a decision whether it's worth
filing a motion with the court and then a decision made by an impartial
arbiter, not an advocate for the other side."
Bruce Yannett, a former federal prosecutor, said the government's approach
in the lab matter complies with the Supreme Court's landmark ruling in
Brady v. Maryland that defendants are entitled to know every piece of
material information affecting their case.
"This is consistent with the way these sort of Brady disclosures are
typically handled," Yannett said. "Prosecutors make the decision
whether evidence is material and should be provided to the defense."
The head of a group that represents government whistle-blowers urged the
Justice Department to divulge the problems to all affected defendants,
regardless of the technical requirements of the Brady ruling.
"In this process, if you are going to do it honestly, you have to
make it transparent and provide it to everyone," said Kris Kolesnik,
executive director of the National Whistleblower Center. As a Senate
investigator, he was instrumental in uncovering some of the lab's
problems.
Kolesnik said he also was disappointed the Justice inspector general's
office has not done more to highlight the number of affected cases as they
grew. "We haven't heard peep from the Justice Department or the
inspector general as that number rose from the original 55 cases that were
identified," he said.
The FBI lab's woes came to light in the mid-1990s after FBI chemist
Frederic Whitehurst went public with allegations of wrongdoing and shoddy
work at the lab.
The inspector general conducted an 18-month internal investigation that
concluded 13 lab technicians had performed flawed scientific analysis or
provided inaccurate, pro-prosecution testimony in cases, including the
1995 Oklahoma City bombing and the 1993 World Trade Center terror attack.
The Justice Department subsequently created a task force of lawyers to
review all work handled by those lab analysts and identified about 3,000
cases that could have been affected by shoddy work. About one-third are
federal cases; the rest are state and local, officials said.
Adams, the current lab director, said the large number of cases isn't
necessarily alarming for a facility with 650 employees that helps
investigate more than 1,000 criminal cases a year.
"The numbers were that large because of the large number of cases we
work on in this laboratory," he said.
New
York State Coalition Opposed to Fluoridation Press Release
March 18, 2003 - Kids ingest excessive fluoride, studies show, not just
from toothpaste, but from their foods, making water fluoridation
unnecessary and unsafe.
University of Indiana researchers analyzed foods typical three- to
five-year-olds eat and found diet significantly contributes to children's
daily fluoride intake. This and many other studies show, children risk
dental fluorosis from their food, alone.
"...because the prevalence and severity of dental fluorosis (white
spotted, yellow or brown permanently stained teeth) appear to be
increasing, there is a need to quantitate all potential sources of
fluoride exposure," report Jackson, et al, in Community Dentistry and
Oral Epidemiology.
Jackson found fluoride in McDonald's French fries, Aunt Millie's Homestyle
Buttermilk White Bread, Iron Kids Bread, Lay's Baked and Ruffles potato
chips, Heinz and Hunt's Ketchup, 12 different soda brands and fruits,
vegetables, grains, meat, dairy products, nuts, seeds, fats, oils, sugars
and sweets.
Excluding fluoridated water, toothpaste, treatments or other sources,
three- to five-year-olds in fluoridated Richmond, Virginia, average over
1/2 milligram (.05 mg) fluoride daily. Some eat one milligram daily -
higher than American Dental Association recommendations.
Between ages 15 and 36-months, children's front teeth are most
fluorosis-prone. To avoid fluorosis in all teeth, the National Academy of
Sciences(2a) advises the following daily-fluoride-intake from all sources
(food, air, water, toothpaste, medicines, and supplements):
· infants up to 6 months old - less than 0.01 mg (one hundredth of a
milligram)
· babies from 6 - 12 months - less than 0.5 mg (half a milligram)
· children from 1 to 3 years old - 0.7 mg (seven tenths of a milligram)
· children from 4 to 8 years old - less than 1 mg
Children's tooth
brushing introduces 0.8 mg fluoride into their mouths, averaging 0.6 mg
swallowed or absorbed from two brushings. One quart of fluoridated water
contains approximately one milligram fluoride.
Despite the scientific evidence that America's children are fluoride
over-dosed, dentists via well-organized political fluoridation action
campaigns convince trusting legislators to promote fluoridation and dose
children with even more fluoride, wasting precious tax dollars and
endangering children's health.
"The American Association of Pediatric Dentists' recent deal with
Coca Cola further illustrates dentistry's unfamiliarity with or disregard
for the medical literature," says lawyer Paul Beeber, President, New
York State Coalition Opposed to Fluoridation.
U.S. children are over-fluoridated; while soda still erodes their teeth.
Fluoride can't prevent soda-eroded teeth.
"In our opinion, Coke made a shrewd move by associating with
pediatric dentists. Unfortunately, children who may see the Coke emblem in
their dentists' offices will get the implied impression that dentists
encourage soda drinking," says Beeber.
"Meanwhile, organized dentistry may use the Coke money to deliver
more fluoride to soda-drinking, over-fluoridated children," says
Beeber.
"We should improve child nutrition to prevent cavities, remove soda
machines from schools and reduce fluoride exposure by stopping water
fluoridation," says Beeber.
Oregon March 13, 2003 (BBC) - Dark streaks on crater and valley walls may
indicate that brackish water currently flows across the surface of Mars.
New images and analysis suggest the slopes around the Red Planet's largest
extinct volcano, Olympus Mons, contain dark stains caused by brine flowing
down hill.
The discovery indicates that the substantial underground ice deposits on
Mars can sometimes melt and flow across the surface.
It is bound to increase speculation that life may exist near to the
surface of the planet.
According to
researcher Tahirih Motazedian, of the University of Oregon, US, it is the
first time that changes on Mars have been seen due to water.
She told BBC News Online that she had examined images of Mars taken at
different times and had seen new streaks form within time intervals of
months.
She speculates that geothermal activity driven by volcanic heat may be
causing the melting of subsurface ice. The water dissolves surrounding
minerals to form a super-saline brine which, because it contains salts,
can remain liquid at lower temperatures and pressures than pure water
can.
When the brine trickles on to the surface, it flows downhill staining the
surface.
"The streaks originate from distinct geologic horizons below the
Martian surface, where the water-ice table has been intersected by crater
and valley walls," she said.
Significantly, the
dark streaks are never overlain or cut by other features like craters or
sand dunes, just as if they were made by water marking the surface.
"They passively overlay existing features except where they are
forced to flow around obstacles," she said.
The dark streaks always begin upslope as a point and widen downslope, just
like flowing water. The streaks have the same dispersive patterns that
liquid water has when it flows downhill, "highly indicative of
dynamic fluid flow", says Tahirih Motazedian.
Images taken of the Mangala Valles region show that the dark streaks are
being formed at the present time. Two images taken a few months apart show
new streaks have appeared.
"This demonstrates the existence of a currently active, short-term
process of surface change on Mars," the researcher said.
Who
Will Feed The War Refugees?
By
Rhoda Metcalfe
Radio Netherlands
Jordan March 17, 2003 (Radio Netherlands) - In a warehouse on the
outskirts of the Jordanian capital Amman, workers are piling sacks of
flour into an enormous white wall of food. Maarten Roest, from the United
Nations World Food Program, explains that they want to be ready for the
first shocks of a war, if it happens.
"Every sack here is 50 kilos. Our calculation is that it will feed
four people for a month. There's another warehouse across the street that
already has rice, oil and chickpeas."
Funding problems The UN agency wants to have enough food in place in the perimeter
around Iraq to feed about a million refugees for at least four weeks. Half
the food is in place now. But there are money problem.
The international
community has barely come up with a third of the 22 million dollars they
need for just this first phase.
If the war stretches out, the real crisis may be inside Iraq, says Mr.
Roest. Most Iraqis live entirely on food rations.
They receive the
food through a very complex distribution system managed by the UN and the
Iraqi government under the oil-for-food program.
"But what happens if that collapses? Then we have a major, major
crisis. We may have to help up to 10 million people, maybe
more."
The WFP representative says he can only hope that if a war starts, the
international community will become more generous in helping to feed its
victims. But food will not be the only problem. A war is likely to cause a
crisis in clean water, medicine, housing, and many other essentials.
Dilemma The best people to offer those emergency services are NGOs,
non-government organizations with long experience in relief work. But the
NGOs are caught in a dilemma. For the first time in recent history,
they're facing a humanitarian crisis, created by western governments, the
same governments who are in many cases their major donors. Is taking money
from the US administration or the British, like taking blood money? The
aid agency OXFAM has decided it is. Jo Nicholls is an OXFAM worker in
Jordan.
"We will not accept money from belligerent governments during the
course of any conflict. In order to be able to deliver aid effectively, we
need to be seen as impartial as well as being impartial, so we need to
have a safe distance from the military and distance ourselves from them as
much as possible."
US relief centre in Kuwait The US military would really like the relief agencies to set up camp
in Kuwait, next to their military bases. They've even created a special
facility, dubbed the Humanitarian Operations Centre, hoping the NGOs would
come flooding in. The centre is practically empty.
Instead more than 30 aid groups have opened offices here in Jordan, where
they feel they're in neutral territory. Save the Children US, a well-known
aid agency group, has traditionally accepted US government funds. Now they
feel torn, says program director Rajan Gill.
"The NGOs don't want to be seen coming in to Baghdad on the back of a
tank. We do not work for the military. We are not the happy face of the
military. But in this case, for me, I care about the kids...I'm worried
that all these kids are going to come running across the border, they're
going to be traumatized. Would we take no money at all - well, to not help
them? I think they really do need help. And we're in a position to do it
best."
Reliant on public funding
And unlike OXFAM, Save the Children doesn't have enough private donors to
go it alone. Most NGOs don't. They need government funding. What's more
many say that if the US and its allies are going to attack Iraq, they are
morally obligated to help the victims recover.
The real question for relief agencies, if the war starts, is will they
have the leeway to use government funds as they see fit, or will they be
co-opted by the military and political agendas of the leaders who want
this war.
Anthrax
Threat Needs Aggressive Plan Stanford
University Press Release
March 17, 2003 - A reasonable defense against an airborne anthrax attack
requires more aggressive action by the U.S. government than now planned,
says a study published the week of March 17 in the Proceedings of the
National Academy of Sciences (PNAS). The government is relying too heavily
on biosensors to pinpoint an anthrax attack and not doing enough to get
large quantities of drugs and medical personnel to affected areas within
hours, says the team headed by Lawrence Wein of Stanford University's
Graduate School of Business.
Wein, who is professor of operations, information and technology at the
Business School, and his fellow researchers considered the possibility
that drug intervention against anthrax could start earlier if the attack
was detected by biosensors – devices that sniff out anthrax spores.
Although the federal government is spending many millions of dollars to
develop biosensors, their use alone is insufficient and could create a
false sense of security, says Wein. We would also need aggressive
distribution of prophylactic antibiotics, such as Cipro, and the ability
to develop a large capacity of emergency medical care for rapid deployment
in affected areas. Huge numbers of extremely expensive sensors would have
to be spread throughout the nation in order to be in proximity to where
the spores are released and to detect them, which is unrealistic.
"There is still no substitute for getting people antibiotics and
medical care as fast as possible," he said.
In earlier work published by the same researchers in the Aug. 6, 2002,
issue of the PNAS, they argued for speedy mass vaccinations as soon as a
case of smallpox appears in a population rather than the more
time-consuming practice recommended by the government of identifying
individuals the victim had been in contact with, locating them and then
vaccinating them.
"Our country has made great strides in the past year at preparing for
a potential smallpox attack," Wein said. "Although smallpox is a
contagious disease, it is also a slower moving disease, and, as my
colleagues and I showed in a study published last summer, post-attack mass
vaccination would nip even a large smallpox attack in the bud.
Unfortunately, controlling the consequences of an anthrax attack may be a
bigger challenge."
Although anthrax isn't contagious like smallpox, it is a swift and durable
pathogen. Treatment for those exposed must begin within hours of the first
cases being diagnosed, rather than days as in the case of smallpox.
Without antibiotic intervention, 90 percent of people exposed to the
inhalation form of anthrax will die. Because anthrax is durable, lethal
and available, it is a likely weapon in a bioterrorist attack. "It
can survive an explosion, which makes it ideal for weaponization,"
Wein said.
Wein's coauthors in the anthrax study are David L. Craft, a doctoral
student at the MIT Operations Research Center, and Edward H. Kaplan,
professor of management sciences at Yale School of Management. They
analyzed a variety of possible responses to a scenario in which two pounds
of anthrax are dropped in a city of 11 million people (the approximate
size of New York City) and 1.5 million are infected. Based on an analysis
of more than 30 years of data, including a 1993 report from the
now-defunct congressional Office of Technology Assessment, the authors
propose the following as a reasonable scenario:
In their base case, every person in every neighborhood, in which one
person shows symptoms and is promptly diagnosed, must take antibiotics to
survive. However, by the time all of the drugs are distributed, within
four days, 123,000 people in the city of 11 million would die.
The reason: If people don't get antibiotics quickly to keep the infection
from developing, too many will become symptomatic and will overwhelm
hospitals and medical facilities. Most will die before they get medical
aid. Five of the 11 inhalation anthrax patients in the 2001 attacks on the
U.S. postal system died despite being treated aggressively by teams of
doctors far larger than would be available in a more widespread
attack.
Wein suggests a four-pronged proposal for avoiding such a catastrophe.
First, the person in charge – either President Bush, individual state
governors or city mayors – needs to act decisively: As soon as a case is
detected everyone in the area needs to be informed and directed to where
drugs can be administered.
"The first people develop symptoms within two days of exposure, and
many more would develop symptoms over the next week," said Wein.
"Our response needs to be measured in hours, not in days or
weeks." In addition, antibiotics need to be delivered as quickly as
possible, and the authors recommend distributing them prior to proof that
any attack has occurred. "Give it to the people now so that they can
just turn on CNN and wait for Secretary Ridge to tell the people in their
region to take their Cipro now," he recommended.
If this is deemed too risky, then Washington needs to set a goal of
distributing antibiotics within 12 hours. "If we can vote in a single
day, we should be able to hand out pills in a day," he said. This
might mean changing the laws so that nonmedical personnel can distribute
the antibiotics.
Third, the authors note that it is important to make people understand
that, if they are in the exposure region, they must take the full course
of the antibiotic, or risk development of symptoms and ultimately death.
Finally, a drastic increase in surge capacity of medical professionals is
needed to ease treatment bottlenecks at hospitals and clinics. According
to Wein's calculations, even if antibiotics are distributed before an
attack, to reduce the death toll in their base scenario from 123,000 to
1,000 would require one medical professional for every 700 people in the
affected population.
Wein argues that this ratio can be achieved only by training non-emergency
medical professionals; making maximal use of military and federal
resources such as the Red Cross, the National Guard, and the VA hospitals;
and developing a national volunteer system of pulmonary specialists who
– acting much as a volunteer fire department – would get in airplanes
and fly to afflicted regions. Wein, who is an expert in the theory of
queues and in the management of manufacturing and service operations,
said: "I think we need to tap into the large number of brave and
selfless medical professionals in this country who are willing to do
this.
"Deterrence was effective in the Cold War, but it is not going to
work against terrorists. And counterproliferation – that is, getting the
weapons out of the hands of the enemy – is very difficult in the case of
biological weapons. So our security against a biological terror attack
rests in a very strong emergency response."
Germ Maps Human
History By Deborah
Smith
Science Writer
Sydney March 10 2003 (Sydney Morning Herald) - The germ that causes
stomach ulcers has been a constant traveling companion throughout tens of
thousands of years of human migration.
From the arrival of the first farmers in Europe to the more recent slave
trade out of Africa, the tiny spiral bacterium Helicobacter pylori has
been hitching a ride inside the travelers' guts, new research shows.
Now the bug could help reveal details about these ancient movements of
people.
A genetic analysis of the bacteria found in the stomachs of 27 groups of
people around the world, including Australians, has identified five
ancestral groups of H. pylori.
White people in Australia, not surprisingly, tend to be infected with
European bacteria.
Maoris have a version that arose in East Asia, and the lack of diversity
in their bacteria shows that only small numbers of people were able to
island-hop all the way to New Zealand from Polynesia about a thousand
years ago, the study concludes.
Native Americans have more genetically diverse bacteria derived from the
same group as the New Zealanders, revealing the bug first made it to the
New World more than 12,000 years ago when people crossed the Bering Strait
from Siberia to Alaska.
The research, by an European and American team, is an important
contribution to understanding the pathogen, says Australia's leading
expert on the bug, Barry Marshall of the University of Western Australia.
Professor Marshall and his colleague Dr Robin Warren revolutionized the
treatment of ulcers with their 1983 discovery that they were caused by H.
pylori and could be cured with antibiotics.
Professor Marshall's team is studying bacteria from Aboriginal people in
Western Australia, to determine whether the germs are of European
origin.
The research could explain the mystery of why Aborigines did not get
stomach ulcers before colonization. They may never have been infected by
H. pylori, he said. "We suspect there weren't any indigenous
strains."
Migrations have usually been traced using archeological finds, by
comparing the genes of different peoples, and analyzing similarities in
languages.
Most bacteria spread quickly between humans. But H. pylori is unusual,
because it is passed down within families, usually from mother to child,
on shared food or eating implements or in contaminated water.
Beds in US Homes
Are Hoppin' with Dust Mites By
Charnicia E. Huggins
NEW YORK March 14, 2003 (Reuters Health) - More than 80 percent of homes
in America have detectable levels of house dust mite, the microscopic
critter that triggers dust allergies, a team of Massachusetts and
Washington, DC, researchers report in the first national study on the
topic.
Studies have shown that people who are allergic to dust mites may be at
risk of developing asthma, a condition that has been on the rise in the US
since 1980.
Yet despite the association between house dust mite exposure and an
increased allergy and asthma risk, no nationwide estimate of house dust
mite levels has been reported until now.
"Our study indicates that most people in the US can assume that they
have some exposure to dust mite allergen in their homes," Dr. Samuel
J. Arbes Jr. at the National Institute of Environmental Health Sciences in
Research Triangle Park, North Carolina, told Reuters Health.
Based on data from the National Survey of Lead and Allergens in Housing,
which included 831 randomly selected households, Arbes and his colleagues
found that 84 percent of US homes had detectable levels of dust mite
allergen in a bed.
Dust mite levels in nearly half of the homes were at least 2 micrograms
per gram, the threshold at which people can become allergic. In almost one
quarter of the homes dust mite levels were five times as high, reaching
the threshold associated with asthma development, the report indicates.
Older homes, homes in the Northeast and homes with high bedroom humidity
were most likely to have high concentrations of dust mite allergen, as
were homes with musty or mildew odors.
These conditions all directly or indirectly allow dust mites to thrive,
according to the report.
Older homes may
generally be dustier than newer homes, providing more food for dust mites
that feed on the constituents of dust, including bacteria, pollen and
human skin scales.
Homes in the
Northeast and other non-western regions are, in general, more humid than
homes in the West, which had the lowest concentration of dust mites.
Further, because
dust mites absorb moisture from the air, they proliferate in homes that
reek of musty odors and mildew, smells that are indicative of
moisture-rich environments.
"We believe that avoidance of dust mite allergen may prevent the
development of allergy and improve symptoms in people who already suffer
from allergy and asthma," Arbes said.
To lower the levels of dust mite allergen, Arbes and his team advise that
people use impermeable mattress covers, wash bedding every week in hot
water and remove all non-washable items from the bed, including stuffed
animals.
Arbes added that although dust mite levels can vary over time and by
season, the homes included in the current study were surveyed only once.
He said, however, that "the study design used was the most efficient
design for estimating allergen concentrations across the nation."
The study was conducted by researchers at the National Institute of
Environmental Health Sciences and the US Department of Housing and Urban
Development.
SOURCE: Journal of Allergy and Clinical Immunology 2003;111:408-414.
Genre
News: X-Files II, Saturn Awards, Angel, Wicked, Phil Spector, Alien 5,
Branded Entertainment & More!
X-Files
II Is Out There
London March 17, 2003 (Dark Horizons) - Could the sequel be coming sooner
than expected? Gillian Anderson was on UK chat show "Parkinson"
this weekend and 'BD' sent in details of what happened when that old
charmer had his way with this redhead:
"She said that they're doing another X-Files movie hopefully by the
end of this year. She said she and David [Duchovny] have signed, and that
Robert Patrick and Annabeth Gish are also back.
She had no idea or
storyline, but said it might be a prequel set before the events of the TV
series last season.
Anderson herself specifically said - "Chris doesn't tell anyone what
he's writing about, so we have no idea what to expect. But I assure you it
will be something quite good. It's taken all this time, it better be.
David, Robert, Annabeth, Brian Thompson who played [the alien bounty
hunter] and Mitch Pileggi, are all in it so it will be a nice reunion for
us all."
Dark Horizons also thanked 'The Leprecauhns Are Out There' for the story.
[The second X-Files
feature was always supposed to appear in 2004, according to comments made
by Chris Carter at the end of the series. Glad to hear Brian Thompson will
be in it - he's the big guy who carried an ice pick and had oozing green
blood. Extraterrestrial encounters of the CC kind would be most welcome in
light of all the bad X-Files clones running around nowadays! Ed.]
[Note: This whole
lead story was later debunked as untrue but we kept it here for fanatical
history reasons. Ed.]
Hollywood March 18, 2003 (eXoNews) - In case you have been looking for the
Saturn Award Nominations, we decided not to publish them this year because
The Academy of Science Fiction Fantasy and Horror Films finally has a
website of their very own at http://www.saturnawards.org
Despite the glaring
omissions of Joss Whedon's Firefly in all the TV categories and Matt
Frewer in the Best TV Supporting Actor category (for his outrageous
performance in Taken), I got no beefs with this year's Saturn nominations
at all.
Here are the top three:
Best Science Fiction Film Men in Black 2
Minority Report
Signs
Star Trek: Nemesis
Star Wars: Episode II - Attack of the Clones
Best Network TV Series Alias
Angel
Buffy
Enterprise
Smallville
The Twilight Zone
Best Syndicated/Cable TV Series Andromeda
Dead Zone
Farscape
Jeremiah
Mutant X
Stargate: SG1
The Saturns will be presented on May 18, 2003. Let's hope they're
televised this year!
The Academy website also covers the history of the Saturns and explains
how you can join, even if you aren't Boris Karloff.
Hollywood March 17, 2003 (Sci Fi Wire) - David Boreanaz, who stars in The
WB's vampire series Angel, told SCI FI Wire that this week's episode,
guest starring Buffy the Vampire Slayer co-star Alyson Hannigan, sets up
Boreanaz's upcoming crossover to Buffy. Hannigan's character, Willow,
appears in the March 19 episode to help deal with Angelus, Angel's evil
alter ego.
"There's going to be a lot of stuff that she does that's going to
bring up some things for Angel and reasons why he's going over to
Buffy," Boreanaz said in an interview. "It's really going go be
interesting to see in the next six or seven episodes how Angel actually
gets over to see Buffy and why he's going back over there."
Boreanaz added that both Buffy and Angel will offer clues to viewers that
sets up Buffy's series finale in May, on which Boreanaz will appear in a
guest role.
As for Hannigan's guest spot on Angel, Boreanaz said it was nice to see
her work with real-life fiancé Alexis Denisof, who plays Wesley.
"It's good to see her and Alexis together, since the two of them are
getting married in real life," Boreanaz said. "It was good to
see her and have her back into the swing of our story. ... They were
loving it. I'm sure that any chance you have an opportunity to work with
somebody you're so close to really brings out really fun chemistry and a
strong sense of relationship, and that definitely shows."
Angel airs
Wednesdays at 9 p.m. ET/PT.
Witch Schwartz
Musical Will Be Wicked By Kenneth
Jones
Playbill On-Line
San Francisco March
18, 2003 (Playbill) - "So much happened in Oz before Dorothy dropped
in..." is the way the San Francisco world premiere tryout run of
Wicked is being explained.
Further casting for the new Stephen Schwartz musical about the early life
of the Wicked Witch of the West - inspired by L. Frank Baum's
"Oz" tales and Gregory Maguire's revisionist novel,
"Wicked" - was announced March 7 in San Francisco. Performances
play the Curran Theatre May 28-June 29. Tickets go on sale in April, on a
date to be announced.
As previously known, Tony Award-winner Kristin Chenoweth (You're a Good
Man, Charlie Brown) is Glinda and Idina Menzel (a Tony nominee for Rent)
is Elphaba (the titular witch). Also confirmed are Robert Morse (of the
original How to Succeed...) as the Wizard of Oz, Carole Shelley (late of
Cabaret and remembered from the original Odd Couple) as Madame Morrible,
John Horton (Noises Off, Kiss Me, Kate) as Doctor Dillamand, Norbert Leo
Butz (news) (Thou Shalt Not, The Last 5 Years) as Fiyero, Michelle Federer
as Nessarose and Kirk McDonald (Parade, The Boys From Syracuse) as
Boq.
The company includes Ioana Alfonso, Stephanie J. Block, Ben Cameron,
Cristy Candler, Mellissa Bell Chait, Marcus Choi, Kristoffer Cusick, Kathy
Deitch, Melissa Fahn, Rhett George, Kristen Lee Gorski, Kisha Howard,
Manuel Herrera, L.J. Jellison, Sean McCourt, Corrine McFadden, Mark Myars,
Jan Neuberger, Walter Winston ONeil, Andrew Palermo, Peter Samuel and
Michael Seelbach.
Music and lyrics are by Schwartz, known for Godspell, Pippin, The Baker's
Wife and collaborations on Rags, "Pocahontas" and "Prince
of Egypt." The libretto, drawn from the novel by Gregory Maguire, is
by Winnie Holzman, the writer known for her work on TV's
"thirtysomething," "Once and Again" and "My
So-Called Life."
Joe Mantello (Take Me Out, Frankie and Johnny in the Clair de Lune)
directs, with choreography by Wayne Cilento (Aida, The Who's Tommy).
The untold story of the witches of Oz takes place "long before
Dorothy drops in," according to the casting announcement. "One,
born with emerald green skin, is smart, fiery and misunderstood. The other
is beautiful, ambitious and very popular. Wicked tells the story of a
remarkable odyssey in which these two unlikely friends grow to become the
Wicked Witch of the West and Glinda the Good Witch."
Producers are Marc Platt, Universal Pictures and David Stone. It's
expected for Broadway in fall 2003.
Designers are Eugene Lee (set), Susan Hilferty (costume), Kenneth Posner
(lighting) and Tony Meola (sound). Musical director is Stephen Oremus,
with orchestrations by William David Brohn and dance arrangements by Jim
Abbott.
LOS ANGELES March 17, 2003 (Zap2it.com) - PBS fans can rejoice. Helen
Mirren will return to her Emmy-winning role as Jane Tennison in a new
"Prime Suspect" event.
"Countless
fans have asked if Helen Mirren will do another Prime Suspect," says
"Masterpiece Theatre" Executive Producer Rebecca Eaton.
"Now, we can answer with a resounding 'yes,' and assure them that
this new 'Prime Suspect' will be worth the wait."
"Prime Suspect 6" will begin production in London starting next
month and will feature tough-as-nails Detective Tennison in a new
high-ranking position overseeing all murder investigations only to
discover that the politics of her job are at odds with her desire for
justice.
Peter Berry
("The Luzhin Defense" ) will write the script and the
installment will be directed by Tom Hooper ("Daniel Deronda,"
"Cold Feet"). "Prime Suspect 5: Errors of Judgment"
aired in 1997 and won the Emmy for outstanding miniseries, a prize also
captured by two other editions of "Prime Suspect."
"'Prime Suspect has always been a cultural zeitgeist, and this new
series is no exception, tackling contentious issues of the moment.
Helen Mirren is one
of our greatest stars and we can't wait to work with her again," says
Andy Harries, controller of Granada Drama, one of the series' producers.
For her performances as Tennison, Mirren has been nominated for four
Emmys, winning in 1996 for "Prime Suspect 4: Scent of Darkness."
The actress also picked up an Emmy for "The Passion of Ayn
Rand." Mirren's film work has included "Gosford Park,"
"The Madness of King George" and "Caligula."
Spector Lawyer
Says Phil Will Get Off By DAVID K.
LI
LOS ANGELES March 13, 2003 (NY Post) - A high-powered lawyer for troubled
music genius Phil Spector predicted his client will dodge murder charges
in a forecast that irked cops, who called the comment
"improper."
Famed defense lawyer Robert Shapiro said he's sure Spector will not face
murder charges, even though a B-movie queen was found shot to death in his
mansion on Feb. 3.
"I am convinced that the thorough and accurate investigation of the
evidence by the Los Angeles Sheriff's department, its criminalist and the
county coroner will prove that Phil Spector is innocent of any
crime," Shapiro told The Associated Press in his first public
comments since Spector's arrest seven weeks ago.
Earlier in the week, an L.A. radio station reported that investigators
believe actress Lana Clarkson accidentally shot herself to death at
Spector's home in Alhambra, Calif. A defiant Spector told The Post he
never should have been arrested.
A high-ranking sheriff's investigator accused Shapiro and Spector of
waging a publicity campaign before the police investigation is
complete.
"Someone wants us to go back and forth on this," said Capt.
Frank Merriman. "We're not going to play that. We're going to let the
ball bounce a few times on our side of the net. I think it's an improper
way of dealing with this."
Cops busted Spector after they found Clarkson, a stunning 40-year-old
actress, dead in the foyer of the maestro's mansion.
Officers had to use a taser gun to subdue Spector before arresting him on
suspicion of murder.
The 62-year-old music legend spent several hours in jail before posting $1
million bail.
Sigourney Talks
Alien 5 By PATRICK
SAURIOL
Hollywood March 14, 2003 (Cinescape) - Star Sigourney Weaver spoke to
Cinema Confidential and gave the latest word about a possible ALIEN 5
flick. The last news heard was that Weaver and director Ridley Scott had
met and talked about the idea, and it seems not a lot has changed. What is
new is how the September 11 terrorist attacks may have altered the concept
of focusing the story on Earth.
"In the current atmosphere where there is so much going on on earth,
I can understand people wanting to see an adventure that’s far away and
so I, myself, would love to go and see something happening on another
planet," Weaver told Cinema Confidential. "You know, out by Mars
or something. But we don’t have any definite plans."
Freeman
Pushes Arthur C. Clarke's Rama
Hollywood March 14,
2003 (Sci Fi Wire) - Actor Morgan Freeman told SCI FI Wire that he's still
intent on producing an adaptation of Arthur C. Clarke's award-winning
novel Rendezvous With Rama and is just waiting on a final script.
"The bugaboo there is the script," Freeman said in an interview
while promoting his upcoming film Dreamcatcher. "A picture like this,
that is written by Arthur C. Clarke, the problem is trying to get someone
to understand what it is."
Rama follows a team of astronauts sent to explore a mysterious cylindrical
object that has suddenly appeared in our solar system. Freeman will star
in the film, with David Fincher (Seven, Panic Room) set to direct.
Freeman said that the script has gone through several drafts in an effort
to balance the commercial aspects with the science of Clarke's original
story.
"These things,
they always want to make it into an action film," Freeman said.
"So you've got to
cowboy it up a little bit. You can't do it with this. And we've been
having trouble getting someone to see the science aspect of this, the
exploratory aspects of it, rather than the blood and guts and stuff."
The project remains a priority for Freeman, who has been involved in
bringing it to the screen for more than two and a half years. "It's
not in limbo," he insisted. "We're pushing hard at it
constantly."
[Rendezvous With
Rama is just one of many Clarke novels well worth the read. It was once
released as a video game in 1996, BTW, and the author of Rama and 2001: A
Space Odyssey also wrote for Captain Video and his Video Rangers in 1949!
A little space trivia for yuh. Ed.]
Paul Online Paul
McCartney Press Release
London March 18, 2003 - Paul McCartney will go live on the internet to
reveal an extra special first-in-his-lifetime addition to his European
Tour on Wednesday March 19th at 3pm.
The surprise venue will be announced in a special Internet video-chat to
be webcast live and exclusive from a secret London location, during
rehearsals for McCartney’s first UK and European Tour in 10 years - “Back
in the World”.
Music fans worldwide will be able to have their questions answered live
during the interview and see Paul answer them directly on-screen at: http://msn.co.uk/mccartney
Kill Ugly TV
Department: The Latest Bad Idea By FLAtRich
Hollywood March 18, 2003 (eXoNews) - It used to be called "plugging
the sponsor". Now it's called "branded entertainment", and
it's the latest buzz word in the wonderful world of network television.
The idea is to
integrate the products sponsoring a TV show into the show's content. Like
the contestants on ABC's latest reality show "All-American Girl"
making calls on Cingular phones.
What's really new about plugging the sponsor? Absolutely nothing. TV
detectives raced their shiny cars into close-ups of the Ford emblem for
decades before some lame network nitwit renamed it "branded
entertainment".
Until now, such plugs were considered somewhat unethical. They were also a
sign of payola. Like every time somebody on TV pulls out a laptop with an
Apple label, some production assistant gets a free Apple laptop.
The truth is that the networks are testing a new way to sell soap to
viewers and they want to condition viewers first by making it all look
like a big media innovation. It isn't. TV is all about how much soap you
sell. Ask any Firefly fan. Or Farscape fan.
It's not enough to have the lower fifth of your TV screen filled with
irritating network logos and animations about the next show on tonight's
schedule or some multi-million dollar turkey coming next month. The
networks will do anything to sell more soap!
Before long your favorite characters will sell you products while they cut
up cadavers or chase the baddies. Why not? The networks have you where
they want you. They figure all's fair in the battle for consumers. You
watch your favorite stars, but you ignore the commercials, don't you?
You can't click the
mute button or zip past branded entertainment. It's the next best thing to
subliminal advertising.
In fact, you might
say it is subliminal advertising. Blipverts, anyone? (There's an
obscure TV reference for you: does anybody even remember Max Headroom? Got
canceled. Not selling enough soap.)
The Atlanta Journal-Constitution reports that Coca-Cola is planning a show
called "Diet Coke MovieFest" on TNT that will show old movies
around a contest for would-be actors plugging the soft drink.
TNT general manager Steve Koonin said TNT's Movie Fest "is the new
model" for TV's future.
John Wolfe of the American Association of Advertising Agencies told the
Journal-Constitution that branded entertainment is " a very real
trend. It is definitely going to grow." [Cue Frank Zappa singing
"Plastic people! Oh, baby now, you're such a drag!"]
I agree, but I say branded entertainment will be the death of TV - and
none too soon! TV sucks!
By the way, viewers told ABC's "All-American Girl" to drop dead
in its premiere episode by giving it a measly 4.3/7 overnight rating
compared to a rerun of Law and Order over at NBC with a 8.7/13. I wonder
how much Cingular had to pay for that 4.3/7 overnight?
Maybe viewers will resent branded entertainment enough to tell the
networks to drop dead too? Gee, I hope so!